It seems like the trends for offering pay per post services is really catching on. PayPerPost started the trend, then came LoudLaunch, ReviewMe, Creamaid, Blogvertise and Blogitive (not in any particular order). Now another company has jumped on the bandwagon - SponsoredReviews.com.

Headed by Jarrod Hunt of 360 Enterprise Inc., and currently in its final beta stages, SponsoredReviews doesn’t offer much details on its interface and inner workings yet but (from reading its FAQ) couple of things caught my eye in its differentiation from the rest — the payscale, bi-weekly payouts and manual pricing for Bloggers.

Bloggers will be able to earn a minimum of $10 and as much as $10,000 for a review (the highest ever for a pay per post service). I would make a logical assumption that that kind of price being offered to a blogger (for a review) would be based on his blog matrix of search engine rankings and traffic popularity. With that I believe the $10,000 per post price tag might bypass the many smaller scale/ low traffic bloggers.

Controversy of disclosure is squashed as it is blatantly stated and emphasized in the FAQ and front page. The bi-weekly payouts is the fastest in the business and paid by paypal. In terms of “manual pricing” for bloggers, I am not particularly clear on this but may reveal itself once the site goes off beta. From the standpoint of the advertiser, they claim that transaction fees would be lower than ReviewMe but didn’t mention its comparison to PayPerPost.

Here are some of its features as stated in its blog:

1. Lower Transaction Fees - Our transaction fees will be much lower then Reviewme, which means more money for the blogger and more affordable pricing for the advertisers.

2. Search for Both Publishers and Advertisers - Advertisers can search for publishers and publishers can search for advertisers.

3. Automated Rating System - Our rating system will make it easy to find high quality blogs.

4. Bidding System - Advertisers and publishers can negotiate pricing

5. Manual Pricing - Bloggers will be able to set their own prices. Our system will make recommendations based on our automated ratings system, but bloggers will be able to choose their own price.

6. Full Disclosure Required - We take our responsibility very seriously.

7. Tag Based Organization - Our interface is well organized and easy to use.

8. Quality Standards - Our minimum standards for bloggers will insure that only quality blogs are allowed into our system.

9. Customer Service - We will have dedicated live support available during business hours.

10. Large Base of Advertisers - 360 Enterprises, Inc. currently serves thousands of businesses, which will be hot to purchase reviews from our bloggers.

11. Service Oriented Model - Our large staff will be actively working with advertisers and bloggers to maximize their exposure.

12. Bi-Weekly Payouts - Get paid fast! Most of our competitors payout monthly.

I am not going into a lengthy discussion of ethics as it has certainly been exhaustively discussed on the blogosphere but I do indeed agree with Blog Herald’s Tony Hung:

When a blogger accepts that much cash ? even if they are the A-list types who are seeing thousands of people per day (and therefore, probably making that order of income anyway) ? I think it *DOES* change the way they write about a product or service. The highest paid reviews on Reviewme.com for example, are at $250. That?s fine. But imagine getting paid $1000 for a review. That?s enough to pay many people?s mortgage or rent, with lots over besides.

Its the simple law of reciprocity come into effect. When someone showers you with gold coins, how is that NOT going to affect what you write or how you?ll write it? The flipside, of course, is that once your readership learns exactly how much you?re paid to write the review, they?ll ALSO suspect the real authenticity of the piece.

Regardless of all controversy, it offers the advertiser yet another opportunity for some cheap(er) and fast advertising to spread the word and to gain that precious SE ranking. On the otherside of the transaction, the blogger has more pay per post services to choose from to earn some cash and be rewarded for the popularity of his/ her blog. A win-win situation for advertisers and bloggers alike but not for the current high paid blogs/ websites offering traditional advertising — as it may cut into their traditional ad revenue with advertisers opting for this kind of *less* expensive outlet.

As stated, SponsoredReview is currently in its beta testing phase but you can sign up now to be on their list. If you are lucky, you may be get an invite to test it.

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