Jimmy Wales, founder of Wikipedia, is looking to join forces with Amazon.com and start a new revolution in search engines. He is planning to make a user-driven search that will pick articles by the popularity that the general web audience have given them. This will be the same user technology he has used in Wikipedia.
The search engine may even become a rival to Google and Yahoo in no time at all. Wales gives credit where credit is due - to the users. He, unlike the other search giants, realizes the importance of having the users involved in the development of a great search engine.
Mr Wales believes that Google?s computer-based algorithmic search program is no match for the editorial judgment of humans.
The engine has been named Wikiasari which is a combination of wiki, the Hawaiian word for quick, and asari, which is Japanese for ?rummaging search?. It will be running a for-profit ads system on top of the promising user
Wikiasari is set to launch sometime in the first quarter.
[Read] Times Online