The Internet, magazines, newspapers, mobile phones, radio, and recently, maybe even billboards. But is Google going to top all those media this year by working with CBS to set up an online auction for TV advertising spots? Reports conflict, and Google, as usual, will not “comment on rumor or speculation.”

Google says its main mission is to index the world’s information and to do it in an un-evil way. Of course, the cost of indexing and not-evil business practices is provided by advertising. They should amend that mission statement to include, “collect all the world’s advertising money.”

AdAge’s expert disagrees with MediaPost’s expert about the likelihood of a Google/CBS partnership to sell TV ads online.
But for those of us who’ve watched Google closely, we know that anything is possible - and likely.

Tim Spengler, chief activation officer at Initiative North America, believes Google and CBS will make a big announcement in 2007 that they will test an “online auction with local media.”

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Source: Jason Lee Miller, Staff Writer, Webpronews