medium_logo2.gifMe.dium is a cool browser download that shows you the activity behind the web pages you browse and other web pages others are looking at.

Their concept is based on the fact that in the real world, the people and activity around you affect your decisions and behavior, and that “no one has ever been able to benefit from these environmental influences online.” Me.dium allows you to do just that i.e. revealing the hidden and the online world clearly.

When you load up the software, you’ll see a floating iconic map of other pages based on Me.dium’s recommendations, the characteristics of the page you are looking at, or the pages you have recently visited. The other pages that are recommended are tailored to your browsing preferences automatically. Other floating web page icons are based on real time web pages of other Me.dium users currently on the web.

Clicking on the a featured “Talk” tab, allows you to simultaneously chat with the individual users on that particular website and subsequently put him/her on your friends list.

For the security minded guys out there, Me.dium only stores 4 things when you use the software - web-page (URL) visits you choose to share with us, your most recently visited web-pages, your list of friends, and any profile information you choose to share with us.

“Me.dium never captures log-in information when you are visiting a secure (HTTPS) website or accessing authentication information stored in your system’s cookies. For example, if you’re logged into an e-mail program, such as Yahoo! Mail, your e-mail is not visible to users; rather other users see a blank Yahoo! Mail log-in page without any personal identifying information. Similarly, whether you choose to be anonymous or not, Me.dium does not have nor does it give anyone access to your computer or files.”

Me.dium is a twist in usual online social networking and allows you to interactively discover your likes/ dislikes based on online environmental behaviors. A great concept and a great tool!

About Me.dium

Me.dium is a Boulder, Colorado company and is founded by David Mandell, Robert Reich and Peter Newcomb. Currently headed by Kimbal Musk, it officially launched on August 6th and currently supports IE7 and Firefox.

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