I stumbled upon Tumblr not to long ago. At first, I dismissed it as yet another online blog software. However, looking closer, it has many subtle differences. The analogy that they give is perfect, “if blogs are journals, Tumblelogs are scrapbooks”.

Tumblr is not meant to be a blog (or to replace it) but an unorganized compilation of quick short messages, links, photos, quotes, dialogues used to share author’s creations, discoveries or experiences without any commentary. It is meant to be simple way to quickly publish things you run across in the web or in your daily life.

Created by a web development company in New York called Davidville (also the creators of Senduit), I see Tumblr as something you would use before you write a post on a blog - a creative scrapbooks with links, photos and RSS.

Instead of using the old pen and paper to jot things down, you can write it up informally and know that it won’t end up under that pile of papers or in the trash.