Apple knew that it could not use a brand name that is a trademark belonging to another company, but it went ahead anyway and launched the much anticipated iPhone. Why did Apple willing to take such a risk? I think I know why. Apple needs a grand publicity for its latest and expensive toy. And what better alternative for Steve Jobs to generate even more publicity than inciting giant Cisco to start trademark war with Apple?

iPhone had generated a lot of buzz many months prior to its release at the recent CES 2007 in Las Vegas. Apple saw the benefit of the huge attention it was getting even before the iPhone was released. Now that the iPhone is already in the market, Apple needs to maintain the public excitement generated by pre-launch publicity. The lawsuit brought by Cisco against Apple over iPhone trademark is going to deliver just what Apple needs to make sure iPhone news remain at the front pages of all tech news headlines to generate the sales for iPhone.

Simple… and effective. But at what cost? I can’t tell for now but my guess is that Apple will finally settle this with Cisco out of court. By then, millions already ringing in Apple’s cash registers and Steve Jobs would be smiling all the way to his bank.

Read [CanoeMoney]
Read [TechNewsWorld]